The complete membership for $1: 14 days of full access. Then $39/month.
Exceed OS Try Exceed for $1
Nutrition coaching just got easier

Coach difficult clients.
Build personalised meal plans.
Send professional resources.

Everything you need for the client in front of you, branded as your own, inside one simple membership.

Try Exceed for $1 14 days of full access. Then $39/month. Cancel anytime.

★★★★★  Used by 40,000+ nutrition professionals

The Coaching Desk mid-read, with everything it produced fanned in front: meal plans, recipes, guides, check-ins and client messages. Handwritten annotations read: ask Exceed first, everything you need

Your coaching week is held together with tabs, folders and half-finished docs.

Exceed turns the mess into three clear moves: Coach. Plan. Send.

The old way

Step 1A client sends a difficult message

Step 2Search Google, ChatGPT, old notes and saved posts

Step 3Work out what advice to give

Step 4Rebuild or adjust their meal plan

Step 5Hunt through folders for something useful to send

Step 6Open Canva and make it look professional

Step 7Export everything and send it

Step 8Start again with the next client

The Exceed way
Step 1

Choose what you need to do.

Coach the client. Build the plan. Send the resource.

Step 2

Open the right Desk.

Everything is already organised around the job.

Step 3

Personalise it and send.

Done.

Less searching. Less creating. More coaching.

Try Exceed for $1 14 days of full access. Then $39/month. Cancel anytime.
Why Exceed is different

Built for coaching. Not admin.

Most tools help you manage clients, write drafts or design files. Exceed helps you do the actual work.

Exceed

Built for the work coaches do every day.

  • All three Desks in one membership
  • No client limits
  • Start with a real client problem
  • Know what coaching step to take next
  • Build personalised meal plans
  • Find ready-to-use client resources
  • Add your own branding
  • Export and use everything anywhere

Coach the client. Build the plan. Send the resource.

Client-management platforms

  • ✕Built mainly for forms, bookings and admin
  • ✕You still create the coaching itself
  • ✕Often priced by client numbers or features

Useful for managing the business.
Not for doing all the coaching work.

ChatGPT and blank AI tools

  • ✕You start with an empty prompt
  • ✕No ready-built coaching journey
  • ✕No organised recipe or resource library

Helpful for generating ideas.
Not a finished coaching workflow.

Canva, Docs and folders

  • ✕Resources spread across different places
  • ✕You still choose, write and design everything
  • ✕Hard to find the right thing during a client conversation

Useful for creating individual files.
Not one place to coach from.

John Denton, nutrition coach
"I can honestly say, Exceed has made me a better coach."
John Denton · Nutrition Coach
Try Exceed for $1 14 days of full access. Then $39/month. Cancel anytime.
Coach the client

Solve difficult client problems
with confidence.

Open a complete Coaching System and see what to do next. Each System helps you understand where the client is stuck, choose the right coaching step and send useful support.

Current Systems
GLP-1MenopauseEmotional EatingDigestive Symptoms
What you get
A clear client journey Onboarding packs Messages ready to personalise Client guides Welcome packs Weekly check-ins
Try all three Desks for $1 →
The Coaching Desk with all four Coaching Systems open: GLP-1, Menopause, Emotional Eating and Digestive Symptoms, with the check-ins, trackers and client guides they produce fanned in front. A handwritten note reads: proven Coaching Systems
Build the plan

The fastest way to create personalised client meal plans.

Choose the client's needs and build a complete meal plan using our curated recipe library. No searching through hundreds of files. No formatting everything by hand.

What you get
Personalised meal plans A curated recipe library Calories and macros Shopping lists Client-ready exports Your own branding
Try all three Desks for $1 →
The Meal Plan Desk turning a client brief into a finished branded meal plan with shopping list and recipes. A handwritten note reads: built in 60 seconds
Send the resource

Every client pack you need. Ready to brand and send.

Pick a starting point and your pack builds in one tap, ready to tweak. Or start blank and build your own. Then add your branding and send it.

What you can build
Recipe Packs Client Success Packs Business Growth Packs Challenge Packs Seasonal Packs Branded exports, every time
Try all three Desks for $1 →
Finished client packs from the Asset Desk: recipe packs and client packs with their recipe pages, every one in the coach's own brand. A handwritten note reads: complete recipe library

Three Desks. One client, start to finish.

A difficult client rarely needs just one thing.

Client problem"I've barely eaten all day."
Coaching DeskUnderstand the problem
Meal Plan DeskBuild the right plan
Asset DeskSend the right support
Client supportedAnd a coach in control

Everything works together inside one membership.

Built by Exceed. Sent as your own.

Add your logo, colours and business details to the plans and resources you send. Your clients see a professional coaching experience from you, not another collection of generic downloads.

A layered spread of finished client deliverables in a coach's own brand colours: meal plans, recipe cards, checklists and feedback forms. A handwritten note reads: brand everything as your own
Try Exceed for $1 14 days of full access. Then $39/month. Cancel anytime.

Everything inside your membership

Desk 01

Coaching Desk

  • All current Coaching Systems
  • All Coaching Plays
  • New Systems as they're released
Desk 02

Meal Plan Desk

  • The full recipe library
  • Personalised plans
  • Calories, macros and shopping lists
Desk 03

Asset Desk

  • Five kinds of client pack
  • Built in one tap, ready to tweak
  • Branded exports
  • New packs added over time
Plus New releases Product improvements Member support The Coaching Room community

Fourteen years of coaching. Organised for the moment you need it.

Our team brings decades of experience in coaching, marketing and recipe creation to Exceed.

After working with thousands of coaches, we've built Exceed to solve one problem: helping you turn ideas, recipes and knowledge into client-ready assets faster, without the busywork, overwhelm or complicated systems.

Ru Anderson, founder of Exceed Nutrition
Ru Anderson
Founder, Exceed Nutrition
40k+
Nutrition professionals served
1000s
Client resources created every week
4.8★
Average from 240+ Facebook reviews
James T.
★★★★★

"Now I ask Exceed before I answer my clients."

James T.
Tina Kihlgren
★★★★★

"Exceed stops me getting stuck in my own thinking when I help and coach my clients."

Tina Kihlgren
Sarah M., nutrition coach in London
★★★★★

"It feels like having another experienced coach looking over my shoulder."

Sarah M. · Nutrition Coach, London
The $1 trial

Try the complete Exceed membership
for $1.

The Exceed Membership

The Coaching Desk, Meal Plan Desk and Asset Desk. Nothing held back.

14 Days of Full Access For
$1
Then $39/month. Cancel anytime.
Try Exceed for $1
  • The Coaching Desk
  • The Meal Plan Desk
  • The Asset Desk
  • All current Systems and resources
  • New releases while your membership is active

Cancel in one tap. Every PDF you export is yours to keep.

You'll be charged $39 every month after your 14-day trial unless you cancel.

★★★★★  Rated 4.8 by 240+ coaches on Facebook

Straight answers, no fluff

Is this only for nutrition coaches?
Exceed is built for health, fitness or wellness coaches who provide nutrition support to clients.
Do I need technical skills?
No. Choose what you need to do, follow the steps and personalise the result.
Do I still need Canva?
Only if you enjoy it. Canva gives you a blank page and the tools to design it. Exceed gives you the content already written and structured for nutrition coaching: pick a starting point, personalise it, add your branding and export a finished client-ready PDF. Most coaches keep Canva for one-off bits and stop rebuilding client packs from scratch.
Can I keep using my current coaching platform?
Yes. Exceed works alongside whatever you already use: Practice Better, Trainerize, spreadsheets, WhatsApp. There's nothing to migrate and no client database to build. It replaces the guessing and the content-building, not your workflow.
Can I use my own branding?
Yes. Plans and resources can be personalised with your business branding. Your clients never see our name.
What happens after the $1 trial?
Your membership continues at $39/month unless you cancel before the trial ends.
Can I cancel anytime?
Yes. It's month to month. No contracts, no hoops.
Do I keep access after cancelling?
Every PDF you exported is yours to keep, and anything sold to you as a permanent standalone purchase stays yours. Membership access itself ends when your paid membership period ends.
Is this the Lab?
Yes. The Lab grew into Exceed in 2026. Same team, same in-house recipes, more tools. If you saw an ad for the Lab, this is it, upgraded.

Questions answered? Try Exceed for $1 →

Be ready for whatever
your next client brings.

Proven Coaching Systems. Personalised meal plans. Professional resources ready to brand and send.

One membership. Every client. Every week.

Try Exceed for $1 14 days of full access. Then $39/month. Cancel anytime.

Still got a question? Chat with us.